The Team @ zyntroPICS have evolved with the digital production tools and distribution platforms - ranging from Features to mobile video - we focus on story-driven content that includes seamless Brand integration, delivering value-added Content to audiences/communities and the best bang-for-the-buck to Brands and advertisers.
We tilt toward Content that is aimed at demographics outside of the current, core-internet television consumer (i.e. we rarely target Male 14-29). There are a lot of other folks working that Space. We work in the universe outside of that Core, where Story is essential. Current Channels in Beta pre-launch are: horizoncast.com (50+, targeting over 1/3 of the US population) and familytravel.tv (the name says it all); along with 'tween series and unique one-off branded entertainment productions.
zyntroPICS have a deep background in internet video services and production for a range of advertising, business and entertainment applications -- before YouTube existed, we provided encoding and embed codes to Clients to feature video on their web sites - back when it was labor intensive and required the physical shipping of tapes.
That experience began the early work in "content shaping" for short-form, "leaning-forward" filmed entertainment consumption which incorporated the strategy for managing the ratio of the Cost of Production to ad-driven revenue. This allowed zyntroPICS to position itself as the producing and writing team behind the first internet "soap," Series, which we licensed for day-and-date prime-time Broadcast (re-shaped for a :30); which is a genre that has evolved as the primary episodic formula for internet television.
Our commitment is to deliver professional, compelling content, independently produced, to emerging digital distribution platforms, where Audiences, Brands and Production/Distribution all derive exceptional value.
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